Griselda Martí's profile

Cinthia Marcelle - MACBA

Illustrator
Branding
Graphic campaign for Cinthia’s Marcelle exhibition “A Conjunction of Factors” 
at MACBA (Barcelona Museum of Contemporary Art), been her first monographic exhibition in Europe.
Cinthia’s work seeks to disorganize the hierarchies and binary oppositions, breaking with the existent systems to recreate new ones. Aiming the collective to reimagine its dynamics of acting. A radical but also accurate and controlled way of working. We focused on the breakdown seen in her practice, while respecting the aesthetics of her work and continued the concept of turning around the logical order.

Concept & visual identity: Gris Agency
Client: MACBA (Barcelona Museum of Contemporary Art)
 
Creative direction: Griselda Martí
Design: Alex Del Fresno & Griselda Martí
Still life photo (special thanks): Alex Del Fresno / Photo Display: Anna Fàbrega
Video: 15L Films

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Cinthia Marcelle - MACBA
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Cinthia Marcelle - MACBA

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